Think Like a Brand, Act Like a StartupIf you’re building a startup, let me introduce you to a golden rule: act like a startup, but think like a brand. From the very first day…Aug 19, 2021Aug 19, 2021
3 Ways to Categorize Your Product, and Why it Matters for your marketingor: how to identify your “low hanging fruits” audienceMay 21, 2021May 21, 2021
Don’t Dringk and talk in podcasts! [Techi-Talkie Podcast — Hebrew interview)It was a great pleasure to chat with Carmet (Atreo branding agency) and Asaph Schulman (Firebolt), the superb marketers and brand experts…Apr 21, 2021Apr 21, 2021
Learn from these Israeli Brand-Driven, B2C Startups how to build your brand during COVID-19, in…Now is the time for brand buildingApr 2, 20201Apr 2, 20201
Next time someone says you can’t start a B2C startup out of Israel, send them this list and a…That’s true, Israel has built its “startups nation” name thanks to the B2B tech company concept.Mar 30, 20193Mar 30, 20193
Hey classic brands, war is coming your way.. are you ready for it?Ever since, Tech industry has been the biggest business battlefield. Disruption, innovation, M&A deals, buyouts, and buy-ins, are part of…Jun 10, 20181Jun 10, 20181
Startups are the new brands on the blockOr: Why I left my convenient advertising career for working with young companies (that will one day rule the world)Apr 11, 2018Apr 11, 2018
Want to Understand the Basics of Marketing? Blockchain’s Got You.Most entrepreneurs are totally lost when it comes to creating a successful marketing strategy for their venture. Endless buzzwords, fancy…Dec 5, 2017Dec 5, 2017
